Ermanno Scervino enlists top model Joan Smalls for its fall-winter 2020 campaign. Photographed on location in Tuscany, Italy, the Puerto Rican beauty models a mostly leather and lace wardrobe. Creative duo Luigi & Iango capture Joan in countryside scenery for these black and white images. Styled by Sissy Vian, she delivers dynamic poses in a sleek selection of designs. Hairstylist Pierpaolo Lai works on her slicked back coif with makeup by Kassandra Frua de Angeli.
In addition to pictures, Joan also appears in a short film where she oozes sensuality set to classic tunes. “This campaign fully reflects my idea of femininity and my aesthetic vision. My woman is ageless, modern, and has a strong personality. She seeks an international style, as a true citizen of the world,” Scervino states.